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Maggie Kilgallon

Content Marketing Manager at FormAssembly

Content marketing leader specializing in brand positioning and full-funnel content strategy for SaaS, B2B, and B2C companies. Proven track record of driving pipeline, revenue, and market visibility through SEO/AEO, thought leadership, lifecycle marketing, and PR. Experienced in leading cross-functional initiatives and translating complex products into high-performing content programs.

10 Data Collection Challenges That Can Undermine Higher Ed Salesforce Implementations

For many colleges and universities, data collection remains one of the most persistent barriers to Salesforce success. Fragmented forms, manual processes, and rigid tools introduce risk long before data ever reaches the CRM.