Head of UI/UX design department. Service design for clients: automotive, medical, edtech, fintech. Close collaboration with clients and dev teams.
B2B Commerce Cloud: 7 UX Principles That Drive Results
In 2004, Peter Morville introduced a simple but powerful model for user experience: the UX Honeycomb. It outlined seven core principles - usefulness, desirability, accessibility, credibility, findability, usability, and value.
