SoundOff Signal launches online dealer portal with custom product configurator

SoundOff Signal is a leading technology company providing vehicle LED lighting, control systems, and electronic warning solutions for the emergency, amber, government, and performance lighting markets.

Their products can involve a combination of standard and configured parts, which requires a system capable to handle thousands of configurations depending on the product and/or client.

Challenge

The key project goals were to:

• Rebuild their old product configurator on Salesforce
• Create a B2B web store that allows customers to configure lighting products according to their needs
• Handle related migration, synchronization, and integrations

Solution

Working in partnership with the SoundOff Signal team, FortéNext leveraged Salesforce CPQ capabilities to set up the product configurator and create a B2B store where customers can configure required lighting products quickly and accurately.

Key deliverables

Product configurator

• Allows admins to create a product questionnaire
• Modifies the UI/UX of the end user based on the needs of the product
• Visualizes the light bar based on provided answers
• Uses custom JS code to add dynamics to configuration (auto fill in the question, layout, data)

Data migration & synchronization

• Moved configurations from old system to Salesforce
• Adapted the old data model to a new one (scripting, manual configuration)
• Built import/export functionality for configurations
• Synced product images and files with the Bynder Digital Asset Manager

Integration with Made2Manage ERP

• Item master info on configured products (codes, instructions, price (discounted), stick figure (visual reference), required parts, and build steps) transfers to the ERP

New B2B Commerce store

• Online catalog and info-rich product pages
• Configuring lighting products (light bulb colors, blink frequency, light movement, layout, and car hooks)
• Configuration interface with cues to reduce errors
• Stick figure generated to let the production line know how the product is made and which parts and materials are required to build the product
• Personalized pricing

Results & added value

The SoundOff Signal dealer portal went live after 8 months of development and a couple of months of training and crafting the configuration for more than 18 light bars.

• Enhanced customer experience
• Reduced efforts for generating quotes
• Created one source of truth for product data across Salesforce and ERP
• Improved dealer experience

Feedback

“FortéNext has provided us with Salesforce expertise and custom developed solutions that will elevate our online customer experience." - Kelly Nash, Sr. Digital Marketing Manager at SoundOff Signal