Shorr Streamlines Customer Journey with B2B eCommerce Portal

Shorr Packaging is one of the nation's largest and most versatile independent distributors of packaging materials and equipment, with over 100 years' experience in the industry.

Learn how FortéNext and Shorr Packaging teamed up to build ShorrExchange, an eCommerce portal that gives customers 24-hour access to Shorr's packaging products, simplifies product search, and improves the overall ordering experience.

Challenge

The main challenge was to deliver this new eCommerce initiative quickly within a tight timeframe.

Shorr Packaging was also looking to:

• Enhance customer experience by setting up a branded online storefront
• Create a system capable to support a complex account and pricing structure
• Assist Shorr's internal development team with the ERP integration

Solution

FortéNext stepped in to assist Shorr Packaging with this Salesforce implementation project, building an eCommerce portal that gives customers 24-hour access to Shorr's packaging products, simplifies product search, and improves the overall ordering experience.

Key deliverables

Product catalog

• Product categories to search for items quickly.

Account & pricing hierarchy

• Multi-level account and pricing structure tailored to Shorr’s business needs.

Optimized checkout

• User-friendly checkout process with filling in all details on one page.

Order history

• Easy access to past orders.

Auto-created favorite lists

• Created based on the customer's order history.

Quick orders

• Quick bulk ordering.

Rapid Commerce Cloud and Sales Cloud implementation

Using FortéNext's B2B Starter Store in this project helped:

• Release B2B eCommerce features quickly
• Swiftly create a modern user interface
• Launch faster at a lower price

Results & added value

Shorr Packaging now has a modern commerce solution that helps meet rising customer expectations for digital experiences and streamline the order process.

• 1st release went live in 7 weeks
• Enhanced search & buying experience
• Support for multi-level account & pricing
• Improved customer satisfaction

Feedback

“FortéNext worked with us to keep the overall scope tight so we could execute our sprints quickly. The initial build provided the value we needed for a quick launch on a trusted platform we continue to grow with and enhance.

“The accelerator FortéNext offered us with their Starter Store was the differentiator we needed when we chose a partner to stand up our initial storefront. Their program coupled the necessary core features with enough options to satisfy our MVP customer."

- Melissa Mertes, Digital Transformation & Change Management Manager at Shorr Packaging