MYCO Medical is a distributor of medical products, that has been in the industry for 29 years. MYCO sees its mission as enhancing the safety and efficacy of medical devices across the U.S.
Challenge
MYCO Medical struggled with an inefficient ordering process that required a lot of manual work and was exposed to human error.
The key project goals were to:
- Enhance customer ordering
- Streamline the back-end processes for products, prices, and customer management
- Improve the visibility of sales and revenue
Solution
MYCO teamed up with FortéNext to build a new eCommerce website that could showcase the latest additions to the MYCO portfolio and provide comprehensive product information for its customers and partners. FortéNext created a B2B Commerce portal that facilitates ordering for MYCO's distributors and streamlines internal sales & marketing workflows.
Key deliverables
Automated registration process for ordering a sample.
- Users who select the “Request sample” option don’t wait for approval from the MYCO team. They see the Sample Products category up until MYCO transfers them to a purchasing buyer group, which will give them access to more products for negotiated pricelist.
Logic for the checkout
- Allows skipping payment and tax calculation section for ordering a sample.
Custom PDP page
- Allows auto-scroll to the main features/specs and manages product specs by adding/displaying value once it is entered on the PDP.
Preferred delivery date feature
- Customers can add a preferred delivery date at the checkout and the system stores it within the order for the MycoMedical team.
Pardot implementation
Accelerated implementation with Forte B2B Starter Store
Using FortéNext's B2B Starter Store in this project helped:
- Release B2B eCommerce features quickly
- Swiftly create a modern user interface
- Launch faster at a lower price
Results & added value
MYCO Medical now enjoys new levels of operational efficiency. The solution we’ve built for them:
- Minimized human error during ordering
- Increased order velocity turnaround
- Automated registration & product sample requests
- Improved communication via the contact us form
Feedback
“FortéNext has been a blast to work with. You have a wonderfully talented and reliable team, bringing quality work and strong ideas that have helped us to impress our customers and bring out the best side of MYCO’s brand."
- Ahmed Osman, Marketing Manager at MYCO Medical
